Contents

Session I

Business Administration, Project Management and Organizational Performance

1.11

A NONLINEAR MICROECONOMIC MODEL OF GOODS PRODUCTION AND SALE USING FUNCTIONAL ANALYSIS

1

Veronika NOVOTNÁ, Stanislav ŠKAPA

1.2

Readiness of the Czech public for communication with public authorities using cloud services

9

Jan LUHAN, Bernard NEUWIRTH, Jiří ZÁMEČNÍK

1.3

RIDGE REGRESSION ANALYSIS ON THE INFLUENTIAL FACTORS OF FDI IN IRAQ

19

Ali Sadiq Mohommed BAGER, Bahr Kadhim MOHAMMED, Meshal Harbi ODAH

1.4

DETERMINATION OF THE MOST IMPORTANT FACTORS AFFECTING DAIRY PRODUCTS DURING THE STORAGE PERIOD USING FACTORIAL EXPERIMENTS: CASE STUDY IN IRAQ

26

Bahr Kadhim MOHAMMED, Meshal Harbi ODAH, Ali Sadig Mohommed BAGER

1.5

A STUDY OF FINANCIAL ADMINISTRATION USING DATA MINING TECHNOLOGY IN OIL COMPANIES 

OF INDIA & IRAQ

Syed AZHARUDDIN

35

1.6

RELATIONSHIP BETWEEN THE RESISTANCY TO CHANGE AND PERFORMANCE. CONCLUSIONS FROM AN ORGANIZATIONAL DIAGNOSIS MODEL APPLIED WITHIN A MULTINATIONAL COMPANY IN ROMANIA

45

Daniel METZ

LEVERAGING THE DIFFERENCES: A CASE OF REVERSE MENTORING

56

1.7

Utku GÜĞERÇİN

DESTINATION MANAGEMENT ORGANIZATION’S (DMO’S) ROLES, STRUCTURES AND PERFORMANCE – COMPARATIVE ANALYSIS

72

1.8

Adina Letiția NEGRUȘA, Nicolae LUPU, Monica Maria COROȘ, Cosmin Mihai MOCA

PREDICTING COMPANY FINANCIAL PERFORMANCE BASED ON ASSESSING THE ENERGY PROFILE OF THE EMPLOYEES BY THE USE OF THE ELECTROPHOTONIC IMAGING DEVICE

82

1.9

Andronicus TORP

ENSURING TRANSPARENCY AND ACCESS TO INFORMATION IN THE MANAGEMENT OF PUBLIC INSTITUTIONS THROUGH E-GOVERNMENT

88

1.10

Jibai T BILAL

DECISION SUPPORT SOLUTION TO BUSINESS FAILURE PREDICTION

99

1.11

Madalina Ecaterina POPESCU, Marin ANDREICA, Ion Petru POPESCU

RISK MANAGEMENT CHALLENGES OF EUROPEAN SOCIAL FUND UNDER CURRENT PROGRAMMING PERIOD

2014-2020 IN ROMANIA

107

1.12

Andrei LINU, Dănuţ DUMITRASCU

THE EUROPE 2020 STRATEGY AND BENEFICIARIES OF STRUCTURAL FUNDS

Larisa-Diana POP, Anca BORZA

120

IMPROVING THE MANAGEMENT OF SOCIAL ECONOMY ENTERPRISES, AN ESSENTIAL FACTOR FOR THE SUSTAINABLE DEVELOPMENT OF LOCAL COMMUNITIES

 129

Dan POPESCU, Florina Valentina NICOLAE, Cristina STATE

EFFICIENCY AND TOXICITY IN THE EXERCISE OF TACTICAL MILITARY LEADERSHIP

139

Benoni SFÂRLOG, Ghiţă BÂRSAN, Dănuţ Eugeniu MOŞTEANU, Sebastian Dorel MAN

MULTICULTURAL CORPORATE COMMUNICATION AT THE EUROPEAN CENTRAL BANK

146

Cristina SBÎRNECIU, Irina Antoaneta TĂNĂSESCU, Irina Olimpia SUSANU

THE EFFECTS OF TRANSFORMATIONAL LEADERSHIP ON ORGANIZATIONAL PERFORMANCE - A THEORETICAL APPROACH

153

Bilal El TOUFAILI

ORGANIZATIONAL PERFORMANCE AND COMPETITIVENESS OF SPA AND WELLNESS CENTERS

164

Reine A. TFAILY

EMPIRICAL STUDY REGARDING FLEXIBLE WORK PROLIFERATION IN MULTINATIONAL COMPANIES

175

Cătălina Georgiana PICU, Andrei Constantin POPESCU

EMPIRICAL STUDY REGARDING THE INFLUENCE OF COMMUNICATION ON SALES PERFORMANCE

182

Alina DINU, Raluca MAREI, Ioana Maria PAVEL

THE IMPACT OF ONLINE CONSUMER REVIEWS’ QUANTITY AND RATING ON BUYING DECISIONS: A PERSPECTIVE FROM ROMANIAN MARKET

188

Diana Maria VRÂNCEANU

THEORETICAL AND METHODOLOGICAL ISSUES REGARDING SUBSIDIES FOR URBAN PUBLIC TRANSPORT OPERATORS

196

Ioan RADU, Cleopatra SENDROIU, Mihai DEMETER, Florin CAZACU

IMPROVING THE PUBLIC SECTOR DECISION MAKING PROCESS WITH DIGITAL APPROACH. CASE STUDY RADET BUCHAREST, ROMANIA

211

Darko SHULESKI, Cătalin Liviu PRICOP, Anton Cristian IOAN, Adrian Mihai ZAHARIA RĂDULESCU

INTEGRATING PROJECT RELATED CONCEPTS WITH THE CORE OF SCRUM

221

Necmettin OZKAN, Civan KUCUK

Session II

Education, Knowledge Management and Innovation

2.1

FACTORS INFLUENCING THE SERVICE QUALITY IN HIGHER EDUCATION IN ROMANIA AND IRAQ FROM PROFESSORS’ PERSPECTIVE

 231

Zaid Yaseen Saud AL-DULAIMI

2.2

NEW MANAGEMENT CHALLENGES FOR THE BANKING SECTOR IN ROMANIA: TRADITIONAL, DIGITAL OR FINTECH. WHAT’S THE NEXT BIG STEP?

241

Alexandru Florin DUNA, Radu Liviu ILIOIU

2.3

The Role of Information Systems and Technology in Innovation Management of SMEs in Southern Turkey

248

Oya Hacire YÜREGİR, Danyal PEKER

2.4

DEMOCRACY OF KNOWLEDGE AND MORAL CAPITALISM

255

Aurel BURCIU, Rozalia KICSI, Alexandra GALAN

2.5

BORN GLOBAL ORGANIZATION: THE SUCCESSION OF PARADIGMS

269

Stéphane CALLENS, Sofiane CHERFI

2.6

DEVELOPING MANAGERIAL SKILLS BY USING THE BUSINESS SIMULATOR

IN THE ACADEMIC ENVIRONMENT

287

Irina DOGARU, Paul MARINESCU, Sorin George TOMA

2.7

The knowledge revolution and its impact on global economic development in the knowledge economy

297

Daniela Mihaela NEAMȚU, Oana CIOBANU

2.8

TRANSFORMATIONS IN EDUCATION IN A KNOWLEDGE-BASED SOCIETY

306

Cristian Valentin HAPENCIUC, Daniela NEAMTU, Ruxandra BEJINARU

MOTIVATION IN THE TEACHING-LEARNING PROCESS, AS A MANAGEMENT IMPROVEMENT MEANS IN THE MILITARY HIGHER EDUCATION

318

Dumitru IANCU, Ghiță BÂRSAN, Dorel BADEA

FORECASTING YOUTH UNEMPLOYMENT RATE IN THE POST-CRISIS PERIOD

325

Dana BĂLAN, Corina MARINESCU

Enhancing effective Leadership Education in Higher Education Institutions: the Case of Romania

336

Mariana DRĂGUŞIN, Andreea Simona SĂSEANU

DIFFICULTIES IN INTERNATIONAL INTELLECTUAL PROPERTY RIGHTS

345

Benjamin FRANCO

THE ROLE OF VOLUNTEERING IN MODERN SOCIETIES

349

Mihaela PĂCEŞILĂ, Sofia Elena COLESCA, Ştefan Gabriel BURCEA

THE COORDINATION BETWEEN INTERNAL ENVIRONMENT AND STRATEGIC ORIENTATION TO ENHANCE COMMITMENT BEHAVIOR: EMPIRICAL STUDY IN IRAQI PRIVATE BANKS

359

Basim Abbas KRAIDY JASSMY, Cristian Silviu BANACU, Zaki Muhammad ABBAS BHAYA, Latif ATIYA

2.9

A CLUSTER ANALYSIS OF THE ROMANIAN COUNTIES IN TERMS OF SCHOOL POPULATION, DIDACTIC STAFF

AND NUMBER OF CLASSES

378

Cristina OPREA, Delia Mioara POPESCU, Ramona-Elena GABREA, Alexandru STOICA

RPA AND THE FUTURE OF WORKFORCE

384

2.10

Adrian Mihai ZAHARIA RĂDULESCU, Cătalin Liviu PRICOP, Darko SHULESKI, Anton Cristian IOAN

THE RELATIONSHIP AMONG LEADERSHIP, ORGANIZATIONAL CULTURE AND EMPLOYEES' JOB SATISFACTION

393

Elvira NICA, Ana Mădălina POTCOVARU

QUANTUM MODEL OF CHANGE MANAGEMENT FOR UNDERGRADUATE EDUCATION – EUROPEAN PERSPECTIVE

400

Adriana GRIGORESCU, Mirela Luminița OLTEANU

RESTRUCTURING PROCESSES AND CRISIS MANAGEMENT- RELEVANT CONCEPTS AND THEIR IMPORT IN ROMANIA

414

Daniel COSTEA, Ștefan Cătălin POPA, Florentina ALBU

THE ROLE AND IMPORTANCE OF PUBLIC RELATIONS IN THE UNIVERSITY ENVIRONMENT

428

Tiberius Iustinian STANCIU, Nicoleta CRISTACHE, Carolina TCACI, Irina TĂNĂSESCU, Cosmin MATIȘ

RECENT WORLD TENDENCIES IN THE ORGANISATION ENVIRONMENT

438

Ovidiu NICOLESCU, Ciprian NICOLESCU

ISSUES AND INSIGHTS REGARDING TERTIARY EDUCATION A ROMANIAN PERSPECTIVE

446

Cătălina RADU, Emilia GOGU

MODERN EDUCATION AND MOTIVATION IN THE EDUCATIONAL PROCESS

Ioana CĂLINESCU

457

Session III

Strategic Management, Change Management and Entrepreunership

3.1

IMPACT OF LOGISTICS ACTIVITIES FOR IMPROVING MARKETING PERFORMANCE VIA BAYESIAN QUANTILE REGRESSION: AN ANALYTICAL STUDY IN OMNNEA TELECOM IRAQ

462

Zaki Muhammad Abbas BHAYA, Fadel Hamid Hadi ALHUSSEINI, Cristian Silviu BĂNACU, Basim Abbas Kraidy JASSMY

3.2

STATISTICAL ANALYSIS OF TEXTILE INDUSTRY AT THE EUROPEAN UNION LEVEL IN POST CRISIS PERIOD

474

Cosmin DOBRIN, Adriana DIMA, Cristian TĂNASE

3.3

ANALYSIS OF THE INFLUENCE OF SOME INDICATORS ON THE PROFITABILITY OF THE FMCG RETAIL MARKET

IN ROMANIA

481

Gheorghe CÂRSTEA, Răzvan Andrei CORBOȘ, Ruxandra Irina POPESCU, Ovidiu Iulian BUNEA

3.4

THE MATERIAL RESOURCES USING EFFICIENCY IN POLISH PUBLIC HOSPITALS

493

Agnieszka KRAWCZYK-SOŁTYS, Agnieszka TŁUCZAK

3.5

HOW DOES RENEWABLE ENERGY IMPACT CARBON EMISSIONS? AN EU LEVEL ANALYSIS

502

Cristian BUȘU, Mihail BUȘU

3.6

HIGH EDUCATION MANAGEMENT THROUGH THE VISION OF CANDIDATES FOR RECTOR POSITION

IN ROMANIAN UNIVERSITIES

511

Cătălin Ioan CLIPA, Nelu FLOREA, Ștefan Andrei NEŞTIAN, Silviu Mihail TIŢĂ

3.7

PRODUCT RANGES PRICE STRATEGIES

524

Vasile DEAC, Mihai VRÎNCUȚ, Oana PĂUN

3.8

ENTREPRENEURIAL SPIRIT AND INNOVATION

536

Sorin George TOMA, Paul MARINESCU, Irina DOGARU

3.9

PURSUING PERFECTION IN THE ROMANIAN HEALTHCARE SYSTEM WHILE APPLYING LEAN SIX SIGMA METHODOLOGY

542

Cosmin DOBRIN, Ruxandra DINULESCU, Remus Christian MORARU, Elisabeta Ilona MOLNAR

3.10

STRUCTURAL DYNAMICS OF ECONOMIC PROFILE IN SPA RESORTS OF ROMANIA

550

Alexandra GRECU, Andreea Karina GRUIA, Ana-Maria CIOBOTARU, Ion ANDRONACHE, Adrian Gabriel SIMION

3.11

THE RESPONSE TO THE SHOCKS PROVEKED BY EXTERNAL FACTORS

561

Adi Eleonor TRIFU

3.12

LEGAL ASPECTS OF DECISION MAKING ON THE CENTRAL BANK’S PRIMARY OBJECTIVE

570

Martin PERNICA

3.13

APPLYING A STRATEGIC VISION TO CREATE A SUSTAINABLE MANAGEMENT FOR THE 21’ST CENTURY

579

Cristina MORĂRESCU

3.14

SPATIAL DYNAMICS OF THE CREATIVE ECONOMIES IN ROMANIA

586

Andreea Karina GRUIA, Alexandra GRECU, Marian MARIN, Roxana Andreea RADU, Vlad LOGHIN

THE OPERATIONAL-STRATEGIC MANAGEMENT DECISION, RELATIVE TO THE FUNDAMENTAL VALUE

AND THE STOCK EXCHANGE VALUE OF THE ECONOMIC ORGANIZATION OF PRODUCTION AND SERVICES

595

Monica Viorica NEDELCU, Marian Sorin IONESCU

INTERNAL AUDIT – AN INSTRUMENT FOR RISK MANAGEMENT IN THE SUPPLY AND MANAGEMENT

OF MATERIAL RESOURCES

612

Gabriela Iuliana MUNTEANU, Paul GHEORGHE

PECULIARITIES OF STRATEGY IN SMEs

617

Doina I. POPESCU, Sebastian Ion CEPTUREANU, Eduard Gabriel CEPTUREANU

THE JOB AND TALENT MISMATCH AS NEW CHALLENGES

633

Magdalena VELCIU, Liliana GRECU

CERTAIN CONSIDERATIONS REGARDING RISK MANAGEMENT IN INSOLVENCY PROCEEDINGS

638

Nicoleta MUNTEANU

MANAGING INFORMATION ASYMMETRY AND CREDIT RISK – A THEORETICAL PERSPECTIVE

652

Ali TFAILY

INTERNET OF THINGS AND ROMANIAN MANAGEMENT

660

Liviu Dumitru RUSU

THE CRISIS ABC FROM A SCHOLASTIC POINT OF VIEW

672

Diana Larisa TÂMPU, Ion COCHINĂ

ALTERNATIVES FOR THE RATIONALIZATION OF PUBLIC INVESTMENT PROGRAMMES IN ROMANIA

679

Cristina DIMA, Mihai CONSTANTINESCU

Session IV

HR Management, Organizational Culture and Leadership

4.1

RESEARCH REGARDING THE INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON VOCATIONAL EDUCATION

687

Mădălina MOCANU (DEDU), Alecxandrina DEACONU, Lavinia RAȘCĂ

4.2

CORPORATE TRAINING AS A FACTOR OF REPRODUCTION OF THE PROFESSIONAL COMPETENCIES OF EMPLOYEES

702

Polina ANANCHENKOVA, Victoria TONKONOG

4.3

PARTICIPATIVITY AS A METHOD OF MANAGEMENT OF INNOVATIVE EDUCATIONAL INSTITUTIONS

709

Polina ANANCHENKOVA, Victoria TONKONOG

4.4

CHIEF BETWEEN MANAGER AND LEADER

718

Ștefan PRUNĂ

4.5

RECRUITING AND MOTIVATING MILLENNIALS: EMPIRICAL INSIGHTS FOR MANAGERS

729

Florina PÎNZARU, Alina MIHALCEA, Alexandra ZBUCHEA

4.6

MANAGING PEOPLE DYNAMICS THROUGH THE LENS OF GENERATION Y

738

Georgiana CRISTEA, Elena Mădălina VĂTĂMĂNESCU, Andreea MITAN

4.7

ROMANIANS IMMIGRATION AND EMMIGRATION, EU IMPACT-EMMIGRATION CASE

749

Alina Daniela MIHALCEA

4.8

EMOTIONAL INTELLIGENCE AND JOB SATISFACTION. HOW DO THEY WORK TOGETHER?

756

Monica TUDOR

4.9

ASSESSMENT OF EMPLOYEE’S PERFORMANCE USING 360 FEEDBACK: CASE STUDY OF GOODYEAR ROMANIA

766

Nicoleta CHICU

4.10

CREATING AWARENESS ON THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE, LEADERSHIP

AND ORGANIZATIONAL CULTURE

770

Cristina Iulia GHENU

4.11

PARADIGM SHIFT FROM “BUSINESS MODEL” TO “ENTREPRENEURIAL MODEL”

778

Roxana CLODNIŢCHI

4.12

HOW ROMANIAN LEADERS TAKE CHARGE AND DEVELOP THEIR TEAMS

794

Cosmina Ioana NOAGHEA, Mădălina BĂLAN, Cristian Virgil MARINAȘ, Ramona Ștefania IGREȚ

4.13

THE CULTURAL INTELLIGENCE (CQ), A BRIDGE BETWEEN CULTURES

802

Ruxandra Nicoleta POPESCU

4.14

THE CHALLENGES OF TRANSITION TO THE NEW ISSUE OF ISO 9001

812

Luise ZEININGER, Sabina IRIMIE, Mircea MIHAI

4.15

APPROACHES OF LEADERSHIP IN HIGHER EDUCATION

Amalia Venera TODORUȚ

823

EVALUATION OF THE HUMAN RESOURCES PERFORMANCE AT SC INTERLINER TRANSPORT SRL COMPANY

829

4.16

Silvia ANGHEL VLAD

THE IMPACT OF LEADERSHIP ON MOTIVATING YOUNG GENERATION

845

Ion POPA, Simona Cătălina ŞTEFAN, Ana Alexandra GORA

CROSS-CULTURAL STUDY ON THE ATTITUDE TOWARDS WORK OF YOUNG EMPLOYEES

854

Mirabela Constanta MATEI, Maria Madela ABRUDAN

HUMAN RESOURCES’ PERFORMANCE IN CAREER - A GOAL FOR A COMPETITIVE ORGANIZATION

863

Constanța POPESCU, Roxana SURCEL (GEORGESCU)

Innovative entrepreneurship in a regional perspective: An empirical research on Romanian

start-ups

871

Mihai CIOC, Minodora URSĂCESCU

CHARISMATIC LEADERSHIP AND WORK ETHICS ON EMPLOYEE ENGAGEMENT

878

Wustari L. MANGUNDJAYA

Session V

Business Ethics, Philosophy of Management and Applied Social Sciences

5.1

METHODOLOGY AND SOFTWARE APPLICATION FOR CREATION OF BUSINESS PLAN IN ANY AREA OF AGRICULTURAL PRODUCTION

887

Jonel SUBIĆ, Claudiu CICEA, Marko JELOČNIK

5.3

SMART CITY - ORGANIZATIONAL AND MANAGEMENT PERSPECTIVES

898