Contents

Session I

Business Administration, Project Management and Organizational Performance

1.11

Understanding a Smart City. Social, Economic and Political Perspectives. From Smart Cities to Intelligent Communities

1

Nicoleta PETRICĂ, Ștefanija BIROVA

1.2

The Restructuring of Strategic Marketing Intelligence with Considering the Developing Role of Open Source Data

10

Simin SARI, Abdollah NOAMI, Gholamreza HEYDARI

1.3

Value Adding through Corporate Divestiture: Case Study from the Steel Industry

21

Viorica Mădălina ION (MANU)

1.4

Running a Business Through a Sharing Responsibilities (and Profits) Strategy

28

Leonard Călin ABRUDAN, Mirabela Constanța MATEI, Maria Madela ABRUDAN

1.5

Why Human Resource Management should Go Green in Hotels: Internal Benefit Perspective

39

Nhat Tan PHAM, Nga VO, Lien H.L. NGUYEN, Huong Minh NGUYEN

1.6

A Review of Farm Sustainability Assessment Methods. Are they Applicable to the Beekeeping Sector?

48

Nancy Diana PANȚA

1.7

Recent tendencies in investment projects evaluation methods and techniques

56

Andreea – Mariana MANTA, Cristina DIMA

1.8

Use of Neural Networks in the Business Process Modelling

63

Marian Sorin IONESCU

1.9

Identification of the Decision Making Style in Public and Private Environment

76

Adrian Chesnoiu

1.10

The Preparedness of Small and Medium Sized Businesses in the Czech Republic for the Usage of Cloud Computing

84

Miloš KOCH, Jan LUHAN, Bernard NEUWIRTH

1.11

Project Management 4.0 - Project Management in the Digital Era

93

Cezar-Petre SIMION, Ștefan-Cătălin POPA, Cătălina ALBU

1.12

Improving the Romanian Public Transport Services by Using Lean Six Sigma Methodology

101

Alexandru-Mihai BUGHEANU, Ruxandra DINULESCU

Service Operation Management in it Domain. Comparing Two it Companies Processes, Flow and Results

110

Mădălina ALBULESCU, Nicolae BIBU

The Leasing – Manager’s Instrument to Improve Companies Performance

122

Carmen TURLEA, George-Aurelian TUDOR

Modelling Professional Competences of Employees of Public and Municipal Management under Conditions of New State Management

131

Nikolai GUBACHEV

Research on Work from Home Arrangements in the European Union

138

Catalina Georgiana PICU, Ion TUDOR, Daniela PREDETEANU

Organizational Storytelling in Romania

146

Alina DINU, Raluca MAREI, Cătălina-Georgeana PICU

The Great Migration of Physicians from Romania - An Empirical Research

156

Dan POPESCU, Cristina STATE, Andrei-Constantin POPESCU

A Review of Public Measures for Supporting the Development of Rail-Road Intermodal Freight Transport in Romania

165

Alexandra TUDORICA, Cristian Silviu BANACU

Assessing the Effects of the Ict Sector Development in the European Union

174

Sorin-Iulian CIOACĂ, Adrian ENCIU

Patent Trolls: What Europe Needs to Learn From the Us and Act Urgently to Prevent an Escalation of the Problem in Europe

188

Benjamin FRANCO, Cristian-Silviu BANACU

Performance Management of the Romanian Hospitals: A General Radiography of the Quality of Emergency Services

195

Celia Dana BESCIU, Florin CAZACU

Session II

Education, Knowledge Management and Innovation

2.1

Linking KIBS, Entrepreneurial Dynamics and Macroeconomic Developments. Focus on Romania

202

Daniel BĂDULESCU, Ramona SIMUT, Anamaria Diana HERTE

2.2

Innovation within the Firm: A Complicated Picture  

213

Elena Otilia CADAR, Daniel BĂDULESCU

2.3

Dimensions and Performances of the Creative Economy in Romania

223

Diana-Cristina SAVA, Alina BĂDULESCU

2.4

A New Approach to Identify Risks in Innovations, Based on their Graphic Time Comparisons

233

Milena KIROVA

2.5

Educational Management - Quality and Performance

241

Daniela DRAGOMIR, Georgiana Florența ONIȘORU

2.6

Investigating the Innovation Potential of a Company Obtained Through Social Media

247

Andreea BARBU, Gheorghe MILITARU

2.7

Assessing the Romanian Tourism Image through the Eyes of Millennials to Improve Tourism Management

259

Andreea MARIN-PANTELESCU, Sorinel CĂPUȘNEANU, Dan Ioan TOPOR

2.8

The Impact of Innovation on Tourism by Considering Human Resources as a Growth Vector

267

Nicoleta Georgeta BUGNAR, Liana-Eugenia MEȘTER, Monica-Ariana SIM, Andreea-Florina FORA

Designing a Model of Business Continuity Policy in an Organization Based on Machining Building Design

275

Alina Bianca POP, Ștefan ȚÎȚU, Aurel Mihail ȚÎȚU, Gheorghe Ioan POP, Sebastian STAN

Cluster-Type Collaborative Models Specific to the Field of Defense

282

Gabriel MĂNESCU, Ghiţă BÂRSAN, Dorel BADEA, Dumitru IANCU

A Bibliometric Analysis of the International Management Conference Proceedings’ Papers

293

Corina MARINESCU, Claudiu CICEA

Students’ Involvement in University Social Responsibility Activities

307

Loredana Nicoleta ZAINEA, Sorin-George TOMA, Paul MARINESCU

Staff Assistance Problems of the Distance Learning in the Modern University

316

Aleksei POPEL

Distance Learning of Public and Municipal Officials in the Russian Federation: Needs and Development Problems

322

Vladimir TITOV

2.9

Development of Universities of Different Types as the Structural Elements of the National Innovative Educational System

327

Elena AKSENOVA, Polina ANANCHENKOVA, Nina NOVIKOVA

Practical Realization of the Distance Learning Programs for the Public and Municipal Officials: Case-Study of the Rostov Region in the Russian Federation

334

2.10

Anatolyi KORSHUNOV

Managing Digitalization in Banking: Challenges and Implications

339

Dan Costin NIŢESCU, Florin Alexandru DUNA

Quality Management in Higher Education System: a Literature Review

350

Ana Alexandra GORA, Ion POPA, Simona Cătălina ȘTEFAN

Board Games and Social Interaction – Fashion or Real Priorities in the Digital Era?

358

Cătălina RADU, George MATEESCU

Comparative Analysis of Innovative Forms of Work Organization at European Level  

367

Kassem HAMMOUD

The Impact of the Motivational System and the Organizational Culture On Students’ Satisfaction

378

Elvira NICA, Ana-Mădălina POTCOVARU

Session III

Strategic Management, Change Management and Entrepreunership

3.1

Multi-Attribute Group Decision Making Considering Difference in Experts Knowledge: an Excel Application

387

Daniela BORISSOVA, Dilian KORSEMOV, Ivan MUSTAKEROV

3.2

Dynamic Model of New Product Launch Impact on Stock Market Participants

396

Veronika NOVOTNÁ, Stanislav ŠKAPA

3.3

Cooperatives - Present and Perspectives

406

Larisa ŞAVGA

3.4

Trends in the Evolution of Marketing Management and its Implication on the Business Environment

416

Doina I. POPESCU, Eduard Gabriel CEPTUREANU, Sebastian Ion CEPTUREANU

3.5

Stakeholders Based Management - A New Enterprise Management System

423

Ovidiu NICOLESCU, Ciprian NICOLESCU

3.6

Financial Corrections Established by the European Commission for Public Procurement Procedures for the 2007-2013

Programming Period

435

Iulian MISERCIU

3.7

Risk Management: The Impact of the Framework Plan to Document the Risks Pertaining to Insolvency Procedure

442

Nicoleta MUNTEANU

3.8

Strategic Management of the Romanian Telecommunication Services

451

Mihaela ŞTEFAN, Andreea MARIN-PANTELESCU, Mirela TÜRKEŞ

3.9

What Do Managers Want? Transparency and Obscurity in the Company’s Strategic Management

462

Vasile DEAC, Cosmin DOBRIN, Mihai VRÎNCUȚ

3.10

Analysis, Implementation and Use of Predictive Data in Business Models Using the Concepts and Paradigms Specific to the Scientific Competence Field of "Machine Learning"

472

Marian-Sorin IONESCU

3.11

A Comparative Analysis of the Post-Crisis Fiscal Measures and their Effects, Between the Continental and the Catching-up Economic Models

485

Mihaela MITROI

3.12

Repercussions of the Implementation of Fiscal Policy’s Objectives on Economic Growth

495

Mihaela MITROI

3.13

Identifying Management Styles in Women Entrepreneurship

505

Nicoleta MUNTEANU

3.14

The Use of Information Technology within Romanian Smes

513

Alina-Andreea MARIN

Digital Factory – A Prerequisite for Revitalizing the Production Sector

520

Monica NEDELCU, Adriana DIMA, Ruxandra DINULESCU

Management and the Progress of Society

530

Paul MARINESCU, Sorin-George TOMA, Loredana ZAINEA

The Role of Born Global in the Czech Economy

535

Eliška REKOVÁ

Food Marketing – A Strategic Option for Food Safety in Romania and the European Union

542

Ruxandra-Irina POPESCU, Răzvan-Andrei CORBOȘ, Mihaela COMĂNESCU, Ovidiu-Iulian BUNEA

The Circular Economy Model. Case of Romania

554

Cristian BUȘU, Mihail BUȘU

A Photograph of the Urban Marketing Strategy Structure of the Bucharest Municipality

565

Ovidiu-Iulian BUNEA

The Integrated Service of District Heating Through Business Transfer. The Case of Bucharest Municipality

574

Cristian ANTON, Cătălin Liviu PRICOP, Ioan RADU

Energy Management of Romania. Potential for Modernization-Development

588

Ovidiu BUZOIANU, Cristina DIMA

The Evolution of Management Strategy by Using Theory Focused Planning

594

Alexandru BODISLAV, Roxana SÂRBU, Florina BRAN

Session IV

HR Management, Organizational Culture and Leadership

4.1

The Hourglass Effect: Leadership Transformations in the Digital Era

603

Ana-Maria GRIGORE, Adela COMAN

4.2

What are the Effects of Active Ageing on GDP per Capita?

611

Georgiana Cristina TOMA (ROȘU), Gabriela TUCHILUS

4.3

The Impact of Efficient Leadership and Marketing in the Promotion of Local Independent Pharmacies Through the Eyes of the Brailean Patient

620

Olimpia DUMITRIU BUZIA, Adelina DUMITRIU, Viorica TĂNASE, Nela MARDARE

4.4

Employee Engagement – a Cornerstone for Building a Culture of Sustainability

631

Paula-Carmen ROȘCA, Alina BĂDULESCU, Dorin Paul BÂC

4.5

How can Social Networks Improve the Recruitment Process Case Study – Linkedin

644

Raluca Magda GEORGESCU, Ionuţ Cătălin SAVU, Gheorghe MILITARU

4.6

The Efficiency of the Working Group in the Public and Private Sector a Qualitative Research

653

Ștefan PRUNĂ

4.7

Identification of Organizational Culture in the Public and Private Environment. A Quality Survey

662

Mihaela PRUNĂ, Ştefan PRUNĂ

4.8

Direct Research on the Performance Assessment Methods used in Romanian Travel Agencies in Order to Evaluate the Travel Agents’ Performance

673

Irina MIȘOC

4.9

The Perception of Druze Principals of their Leadership Styles

683

Nabila KHEIR-FADUL

4.10

Adapting Operations and Project Management for a Prototype in Production Lines According to the Organizational Culture Sites Location

697

Rares-Lucian CHIRIAC, Anghel CHIRU

4.11

Assessment of Human Resource Performances Between Positive Action and Subjectivism

704

Constanța POPESCU, Antoaneta Roxana GEORGESCU, Bogdana Gabriela GRAPĂ

4.12

Perceptions on the Entrepreneurial Career Among Members of Generations X, Y, Z

713

Alecxandrina DEACONU, Sorina Ioana MIȘU

4.13

Remote Occupation and Freelance as Modern Trend of Employment

725

Nikolai GUBACHEV, Vladimir TITOV, Anatolyi KORSHUNOV

4.14

The Place of Wics Model in the Governance of an Automotive Systems Corporation

733

Mădălina-Ioana BĂDILĂ, Ghiţă BÂRSAN, Dănuţ-Eugeniu MOȘTEANU, Benoni SFÂRLOG, Ruxandra MOȘTEANU

4.15

The Business Management of Distress Situations

741

Carmen Valentina RĂDULESCU, Răzvan Cătălin DOBREA, Sorin BURLACU

4.16

The Role of the Organizational Culture in Ensuring the Effectiveness of the Management System

748

Daniel METZ, Liviu ILIEȘ, Maria METZ

A Strategic Approach to Conflict Management Systems

755

Laura Adriana BĂDIȚOIU, Aurelia STĂNESCU

Gender and Traits Effect on Human Resource Management Promotion System in the Israeli Electric Corporation (IEC)

762

Yaron BARUCH, Nicolae BIBU, Doina DANAIAȚĂ

The Development of Human Resources within the Employment and the Economy of Lebanon

776

Siham JIBAI.

Session V

Cultural Management, Behavioural Sciences,  and Ethical Aspects

5.1

Food Safety and Globalization. Perspectives from Nanotechnology

787